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Mobile internet popularity rise


Recent report of Nielsen Mobile shows that past two years has seen an exponential growth in the number of people accessing the Internet from their mobile phones. Leading the pack is the United States owing to the large number of mobile phone users there. In 2006, while there were 22.4 million people hooked to the Internet through phones, the figure has gone up to 40 million by 2008. That comes to about 16of all the mobile users in the US.

Nielsen report says that 3G network are greatly improving the quality of the mobile internet experience and will help to drive customer’s satisfaction with mobile internet.3G networks perform up to six times faster on data throughputs used for mobile internet than 2G and 2.5G networks. Yahoo! Mail is the most popular mobile website in the US. Unlimited data packages are an important part of the growth of the mobile Internet and are increasingly popular with US consumers.

As mobile Internet publishers build out an advertising inventory, advertising is becoming a common part of the mobile Internet experience.

More details about report http://www.nielsenmobile.com/documents/CriticalMass.pdf

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