Google Insights for Search understand searcher behavior


Google’s new project Google Insights for Search, a tool that helps advertisers and marketers understand searcher behavior. The tool offers a comprehensive set of statistics based on search volume and patters. You can compare seasonal trends, geographic distributions, and category-specific searches.

Google Insights for Search allows users to more thorough analyze search volume patterns by introducing a number of new filters. Users can now specify what category their search term falls under and you can generate a heat map detailing where search queries are originating from.

Researchers who track activity in various sectors of the economy could use Insights to get a quick snapshot of the volume of searches for terms related to that sector and get a sense of whether economic activity in that sector is increasing or decreasing.